Which of the following is TRUE regarding annual-plan control?
A) This control process begins by identifying the causes of serious performance deviations.
B) The tools used for this purpose are sales analysis, market share analysis, marketing expense-to-sales analysis, and financial analysis.
C) The marketing controller has the primary responsibility for annual-plan control.
D) Its purpose is to evaluate and improve the spending efficiency and impact of marketing expenditures.
E) It measures profitability by product, territory, customer, segment, trade channel, and order size.
B
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The nature of planning changes with the length of the time period being considered. Generally, the shorter the time period, the more general the plans.
Answer the following statement true (T) or false (F)
Describe the differences between discount stores and off-price retailers
What will be an ideal response?
Yount, Inc issues $400,000 of 20-year, 9 percent bonds at 95. Interest is paid semiannually, and the effective interest method is used for amortization. Assume that the market interest rate for similar investments is 10 percent and that the bonds are
issued on an interest date. a. What amount was received for the bonds? b. How much interest is paid each interest period? c. How much bond interest expense is recorded on the first interest date (after the issue date)? d. What is the carrying value of the bonds after the first interest date (after the issue date)?
In rule utilitarianism, a person performs the acts that benefit the most people, regardless of personal feelings or societal constraints such as laws
Indicate whether the statement is true or false a. True b. False