Which of the following is not true of the purpose of a message?

A) It is easier to start with a general purpose and then identify your specific purpose.
B) It is important to determine what the reader is supposed to do as a result of reading your message.
C) The success of the message lies in whether you achieved your communication objective.
D) The purpose serves as a yardstick for judging the success of the message.
E) Your communication may be successful even if you did not meet your communication objective.


E

Business

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a. $700,000 b. $600,000 c. $580,000 d. $620,000

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The measurement of the effectiveness of new media is becoming ________

A) standardized B) more important C) less important D) impossible to analyze quantitatively E) impossible to analyze qualitatively

Business

Structural holes, according to Ron Burt of the University of Chicago, are the ________ gap between two groups and are common in organizations.

A. economic B. interpersonal C. relational D. social

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State employers arenotimmune from private suits brought by employees under the Age Discrimination in Employment Act

a. True b. False Indicate whether the statement is true or false

Business