________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods
A) Benefit segmentation
B) Geographic segmentation
C) Demographic segmentation
D) Psychographic segmentation
E) Occasion segmentation
B
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If Liza's debt safety ratio is 15% and her monthly take-home pay is $4,500, which of the following equals her total monthly payments?
A. $675 B. $1,200 C. $500 D. $450 E. $890
Today, selecting effective salespeople is more of a science and less of an art
Indicate whether the statement is true or false
Toxemia Salsa Corporation manufactures five flavors of salsa. Last year, Toxemia generated net operating income of $40,000. The following information was taken from last year's income statement segmented by flavor (brackets indicate a negative amount): Wimpy Mild Medium HotAtomicContribution margin$( 2,000) $45,000 $35,000 $50,000 $162,000Segment margin$( 16,000) $( 5,000) $7,000 $10,000 $94,000Allocated common fixed expenses$10,000 $10,000 $10,000 $10,000 $10,000Segment margin less allocatedcommon fixed expenses$(26,000) $(15,000) $(3,000) $0 $84,000Toxemia expects similar operating results for the upcoming year. If Toxemia wants to maximize its profitability in the upcoming year, which flavor or flavors should Toxemia discontinue?
A. Wimpy, Mild, and Medium B. Wimpy C. no flavors should be discontinued D. Wimpy and Mild
We can model a time series with a seasonal pattern by treating the season itself as a(n)
a. categorical variable. b. qualitative variable. c. annual variable d. None of these are correct.