Which of the following is NOT true about a consumer's experience with a product?
A) The result of a product experience becomes part of the consumer's mental files.
B) Consumers have to change their beliefs before purchasing a product.
C) A consumer typically considers whether to make the same purchase decision again.
D) If the experience is positive, the consumer might become a connector.
E) If the experience is negative, the consumer may communicate negatively to others about the product.
B
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Furniture is high in credence qualities
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. During and after the Great Depression, it was rare for unions to strike. 2. The rise in union membership after 1935 was due to increased legislative protections for unionization and a surge in craft unionism. 3. Industrial unions challenged the power of craft unions at a time when craft unions were struggling with jurisdictional fights and problems coordinating the efforts of various local unions. 4. The CIO formed because leaders of the AFL refused to represent the low skilled mass production workers in industries such as steel, automobiles, and textiles. 5. The National Labor Relations Act had an immediate, positive impact on employer's willingness to accept unions in the workplace and to bargain with them over the wages, hours and working conditions of their members.
Based on the projected selling price of $20 per unit, the manufacturer invested a substantial portion of its available cash in a machine that could produce twenty-thousand gumballs in an hour
If consumers weren't willing to pay this much for gum, then the manufacturer faced significant: A) Financial risk. B) Promotion risk. C) Cost estimate risk. D) Market risk.
The supplier offers the Krewe of Orpheus a deal; if they will buy at least 50,001 at a time, they will pay only 4 cents each, and if they buy at least 100,001 at a time, they will pay only 3 cents each. What is the optimal order quantity?
The Krewe of Orpheus maintains a supply of swizzle sticks for events throughout the year. Demand for swizzle sticks is shockingly low, a quick check of krewe records from last year reveals that they used only 585,000, but the krewe president believes that they should be good stewards of what they have, so they seek to manage this inventory using the EOQ policy, although they prefer to refer to it as an EOKrewe policy for obvious reasons. Swizzle sticks are not expensive items, they cost a nickel apiece largely due to the club logo printed on each one. This also serves to increase the lead time as they can't be obtained from a standard restaurant supply house. Instead, they must be ordered with an eye towards the six day lead time. It costs $15 to place an order, most of this cost is a result of explaining the meaning of "Laissez les bons temps rouler" and why it should be printed on the edge of each swizzle stick. Holding cost is 20% of purchase price. A) 41,892 B) 46,837 C) 50,001 D) 100,001