What is the significance of design for a company's products and services? What are the advantages of a good design?
What will be an ideal response?
Design offers a potent way to differentiate and position a company's products and services. Design is the totality of features that affect how a product looks, feels, and functions to a consumer. Design offers functional and aesthetic benefits and appeals to both our rational and emotional sides.
The designer must figure out how much to invest in form, feature development, performance, conformance, durability, reliability, reparability, and style. To the company, a well-designed product is easy to manufacture and distribute. To the customer, a well-designed product is pleasant to look at and easy to open, install, use, repair, and dispose of. The designer must take all these factors into account.
Design can shift consumer perceptions to make brand experiences more rewarding. Design should penetrate all aspects of the marketing program so that all design aspects work together.
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A decline in purchasing power is evidenced by all of the following except:
a. inflation. b. a continuing rise in the general level of prices in an economy. c. buying the same amount of goods or services for a higher price a year later. d. current value is equal to historical cost.
Think about the various marketing strategies as you read the following choices to determine which one describes a market penetration strategy.
A. selling existing products to new markets B. selling more of current products to existing markets C. selling new products to existing markets D. selling new products to new markets E. selling more of current products to new markets
One who owns property can bring a quiet title action to force noisy neighbors to allow the
landowner the quiet enjoyment of her land. Indicate whether the statement is true or false
A trade acceptance is a promissory note.
Answer the following statement true (T) or false (F)