A market-oriented organization targets its products at "everybody" or "the average customer."
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
A sales-oriented organization targets its products at "everybody" or "the average customer." A market-oriented organization aims at specific groups of people.
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Management always uses journal entries to commit fraud because they are not reviewed by auditors
a. True b. False Indicate whether the statement is true or false
Explain the four basic methods of decision making.
What will be an ideal response?
Business analysis is difficult from operational databases. Which of the following is a reason why?
A. Data standards do not apply across departments. B. Every department has its own method for recording data. C. The data, if available, were often incorrect or incomplete. D. All of these.
The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchase response is
A. a market test. B. regression analysis. C. trend analysis. D. a survey. E. the Delphi technique.