As your textbook explains, if you want to persuade a skeptical audience, you need to
A. focus your speech on questions of practicality.
B. urge the audience to take immediate action.
C. circulate an audience-analysis questionnaire.
D. answer the reasons for the audience's skepticism.
E. organize the speech in Monroe's motivated sequence.
Answer: D
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What will be an ideal response?
One of the important contributions of the ELM is that a variable can play different roles depending on the situation. In situations of high elaboration, what role is speaker credibility most likely to play?
a. influence elaboration valence b. influence elaboration strength c. serve as a peripheral cue d. influence degree of elaboration
According to the book, which type of written language is one of the simplest presentation aids to
create but often overused and misused? A. Data Graphics B. Bulleted List C. Diagram D. Table
If your audience is hostile, what type of supporting materials would you use?
a. comparisons b. statistics c. examples d. contrasts