Stephen is preparing his pitch for a bank representative that will be considering him for a business loan. He lists the resumes and credentials of chefs who are working in the restaurant’s kitchen. This is an example of what marketing principle (from the 7 Ps)?
a. positioning
b. promotion
c. people
d. packaging
c. people
You might also like to view...
Power deriving from one's personal attraction is called ______ power.
A. legitimate B. referent C. reward D. coercive E. personalized
SeaFood Family markets its frozen seafood products to the domestic United States market and to several Central American countries. SeaFood Family recently had a surplus of products. Management decided to maintain prices in the U.S
market but drastically cut prices in the Central American markets in order to reduce excess supply. SeaFood Family would most likely be accused of pirating. Indicate whether the statement is true or false
A covered position occurs when
A. you have hedged a transaction exposure. B. you are covered by insurance against loss in your short. C. you have recovered your basic investment. D. you can cover your short position with another currency.
In a horizontal fashion trend, a fashion is passed from the upper through lower classes through distinctive, emulation, and economic emulation stages
Indicate whether the statement is true or false