Causal research is most useful in _____.

A. generating insights that help in defining a problem situation
B. analyzing historical data that has been previously collected for some research situation other than the current situation
C. understanding which variables result in the movement of a dependent variable
D. collecting quantitative data to answer research questions such as who, what, when, where, and how
E. understanding consumer motivations and behavior that are not easy to access using other research methods


Answer: C

Business

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