Black text against a white background provides the greatest contrast
Indicate whether the statement is true or false
T
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Firms such as General Motors and McDonald's actively collect information about customer preferences and try to address them in their new products. General Motors and McDonald's are actively trying to adapt to
A. shareholder, customer, and market changes. B. social and political pressures. C. human resource concerns. D. managers' behavior. E. technological advancements.
Rachel saw her sister Rebecca being hit by a car. She rushed to help her and later accompanied her to the hospital. Unfortunately, several hours later her sister died. Rachel, who received psychiatric treatment as a result of the traumatic experience, sued the car driver for emotional distress. Which of the following is most likely to be true in this case?
A. Rachel will be awarded recovery because she bore witness to the accident during which her sister was killed. B. The courts will not allow recovery because Rachel suffered only emotional trauma with no visible signs of physical injury. C. The courts will allow recovery for battery because Rachel is related to the victim of the accident. D. Rachel is not entitled to recovery because she was not in the "zone of danger" created by the negligent act.
Sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the longer term
Indicate whether the statement is true or false
Selling chain management applies technology to the activities in the order life cycle from inquiry to sale.
Answer the following statement true (T) or false (F)