According to the _____ principle, we are likely to be attracted to people who look, act, and think like ourselves

A) reinforcement
B) similarity
C) proximity
D) physical attractiveness


Answer: B

Communication & Mass Media

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How did Kevin Butler become "VP of Right Message at the Right Time" for his

a. His key message broke through to parents b. He drew upon his background in the movie industry c. He was in the age group of his target audience d. His personality resonated with core gamers, yet he was approachable to casual gamers

Communication & Mass Media

Our rating of ourselves relative to others with respect to our talents, abilities, qualities, and so forth is called __________ __________

Fill in the blank(s) with correct word

Communication & Mass Media

Being a good and effective public speaker is within everyone's ability

Indicate whether the statement is true or false

Communication & Mass Media

Saying the same sound in a sustained sequence is called antithesis.

Answer the following statement true (T) or false (F)

Communication & Mass Media