Imagine that you are in charge of creating a distinctive store atmosphere with engaging experiences for a clothing retailer. What can you do to make your store stand out in the customer experience?
What will be an ideal response?
Student answers will vary. Atmosphere includes decisions about store layout that makes it hard or easy to move around. Engaging experiences can include products that consumers can touch and test, real-life customer service, no delivery lag time, and an environment that matches shoppers' basic motivations.
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A) demand B) value C) perceived need D) perceived want E) need
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Indicate whether the statement is true or false.