Which type of market coverage strategy places low cost goods at as many distribution points as possible?
A) Selective
B) Conflicted
C) Exclusive
D) Intensive
E) Channel captains
Answer: D
Explanation: D) Intensive distribution means distributing through as many channels and channel members as possible (both wholesalers and retailers). It is normally used for low-cost consumer goods with widespread appeal, such as candy and magazines.
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Which of the following would be considered a social control system?
a. performance management systems b. budgeting systems c. inventory control systems d. the culture of the organization
______ refers to seeing reality in parts; ______ refers to viewing reality in a holistic manner.
Fill in the blank(s) with the appropriate word(s).
Corporate income taxes are reported as a separate expense item on the income statement
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Directness in communications is associated with individualist cultures and indirectness with collectivist cultures. 2. Communicators in collectivist cultures tend to value silence as a way of controlling the communication interaction. 3. Communicators in individualist cultures tend to value talking as a way of controlling the communication interaction. 4. Slang is an informal usage of language typically more playful or metaphorical and associated with a particular subgroup. 5. Slang is associated with a particular subgroup but is often a very specialized or technical language of people engaged in a similar occupation or activity.