Distinguish the difference between discourse analysis and analyst-generated concept analysis.
A. Discourse analysis investigates the word choice in relation to the cultural context, whereas analyst-generated concept adapts slang to common terms.
B. Analyst-generated concept groups common terms by themes, whereas discourse analysis investigates the responses individually.
C. Both approaches classify responses into themes that can be compared to and changed to more common categories for analysis.
D. Discourse analysis uses a continuum system to study the responses in relation to the larger group norms, whereas analyst-generated concept uses the themes of the larger group to understand the cultural differences
Ans: A
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