According to the textbook, subliminal effects of advertising really refer to:

a. unconscious effects of advertising
b. conscious effects of advertising
c. intuitive effects of advertising
d. deception


a. unconscious effects of advertising

Communication & Mass Media

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The filmmaking style that employs natural noises recorded during filming and avoids simulated or re-created sounds is

a. formalism. b. avant-garde cinema. c. animation. d. cinéma vérité.

Communication & Mass Media

The values-driven management of relationships between an organization and the publics that can affect its success is known as ________

A) values-added public relations B) values-driven public relations C) the dynamic approach to public relations D) reputation management E) relationship building

Communication & Mass Media

Any person using symbols to send or receive messages is a(n) __________

Fill in the blanks with correct word

Communication & Mass Media

The initiation phase of a relationship relates to the first words we utter to a potential relationship partner to whom we are attracted

Indicate whether this statement is true or false.

Communication & Mass Media