In terms of uses and gratifications theory, Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion about the show with his coworkers. His use is based upon _____

a. information
b. personal identity
c. integration and social interaction
d. entertainment


Answer: c

Communication & Mass Media

You might also like to view...

Dispersed leadership is characterized by leaders attempting to develop leadership in others

Indicate whether this statement is true or false.

Communication & Mass Media

The emergence of television as a national medium and as a fresh obstacle for the expertise in public relations occurred during the

a) 1950s. b) 1960s. c) 1970s. d) 1980s.

Communication & Mass Media

To provide evidence in a persuasive speech you should

A) rely solely on facts and figures. B) use examples or narratives to humanize a problem. C) use only expert testimony. D) use only factual data.

Communication & Mass Media

"Did Lee Harvey Oswald act alone in the assassination of

President John F. Kennedy?" is a question of a. fact. b. value. c. conjecture. d. policy. e. opinion.

Communication & Mass Media