Lori Winters, a regional sales manager, is interested in the profitability of the different sales reps in her region. She has used a variety of different approaches for allocating fixed sales expenses to the different sales reps, but she reaches very different conclusions depending on which allocation approach is used. In this case, it would be wise for Ms. Winters to supplement her other analyses with an analysis based on the
A. marketing audit approach.
B. contribution-margin approach.
C. full-cost approach.
D. None of these answers is correct.
Answer: B
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A strategic approach to the study of retailing stresses _____
a. lowering retail costs b. the types of retailing and their development c. planning for and adapting to a complex, changing environment d. merger, acquisition, and downsizing opportunities
Donna is a personally-focused, destructive leader. One of her subordinates, Michael, goes along with Donna’s decisions and supports her. Michael has been described as immature and needy. Which type of susceptible follower is Michael?
A. conformer B. colluder C. conspirator D. charismatic
In an unsolicited report, the writer may have a difficult time determining the reader's reaction
Indicate whether the statement is true or false
Jack is trying to sell the surplus of purses and shoes from the Spring collection. His high-end overpriced store does not normally put items on sale. But, he knows that he can entice new clients who do not normally shop in his store with a 25% off sale. Jack hopes that the new clients will look at the percentage off instead of focusing on the price of each item. Which commonly used heuristics element is Jack hoping his clients will use?
a. Availability b. Projection c. Representativeness d. Anchoring and adjustment