One way to address the difficulty in establishing direct causation is:
a. to use a multiple-message experimental design
b. repeat the experiment several times
c. define message variables in terms of intrinsic features
d. use multiple methods
a. to use a multiple-message experimental design
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Matt described his record weightlifting achievement to reporters by saying, "It wasn't a big deal, the bar was as light as a feather." According to the text, Matt is
a. appealing to the senses. b. embellishing language. c. using a speech device. d. using concise language.
CameraMovement is generallynot used to
a. to makeashot orscenemoredramaticallyexciting b. reveal dramaticinformation c. visualizeimportant thematicideas d. givealongshot that shows a characters position in relation to their environment
Jenna felt bad that she missed the meeting, but she thought Harris had said it was next week and now he has taken her off the project. Which category of conflict does this demonstrate?
A. nonconfrontational conflict B. irresolvable conflict C. serial conflict D. pseudoconflict
As a general rule, the models that appear in advertising reflect the racial and gender balance of the American population
Indicate whether the statement is true or false.