Which of the following is NOT true about the dominant reading of media text?

a. The interpretation is consistent with the dominant ideologies and norms.
b. The interpretation is consistent with what was intended by the encoder/media producer.
c. The interpretation challenges the social norms and expectations.
d. The interpretation provides a preferred reading of the text.


c. The interpretation challenges the social norms and expectations.

Communication & Mass Media

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When cultures have contact with one another, they often share information. Over time, individuals from different cultures come to a greater level of agreement with one another. The process in which information is shared by two or more individuals is described as:

A. Convergence. B. Diffusion. C. Innovation. D. Colonialism.

Communication & Mass Media

All of the following media literacy stages are typically left behind by children as they age into adolescence and adulthood EXCEPT:

a. acquiring fundamentals b. experiential exploring c. language acquisition d. narrative acquisition

Communication & Mass Media

The understanding stage in the listening process involves __________

a) evaluating the messages you hear b) grasping both the thoughts that were expressed and the emotional tone that accompanies them c) anticipating what the speaker will say next d) tuning out the emotional element of the message and focusing only on the content of what is being said

Communication & Mass Media

Gatekeeping is what type of function?

A. maintenance functions B. task functions C. self-centered

Communication & Mass Media