The target audience for the Freese and Nichols campaign was/were ______.

A. employees and clients
B. parents of young children
C. senior citizens
D. millennials


A. employees and clients

Communication & Mass Media

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The type of special occasion speech presented to new or returning members of an organization would be a _________________

Fill in the blank(s) with correct word

Communication & Mass Media

When having an interpreter working with you to present your speech, which of the following should be kept in mind?

a. Use as much humor as possible to keep the mood light. b. Use jargon to make audience members feel more comfortable. c. If you have many facts, figures, or other detailed data, write this information down before you speak, and give it to your interpreter. d. Since the interpreter is "repeating" your words, there is no need to meet with him or her prior to the speech.

Communication & Mass Media

A researcher can enhance his or her credibility by:

A. using triangulation methods. B. prolonging engagement with interactants. C. engaging in member checks or member validations. D. all of the above.

Communication & Mass Media

Stories that convey the values, legends, and history of an organization are called __________

a. corporate stories b. collegial stories c. personal stories d. ritualistic stories e. stereotypical stories

Communication & Mass Media