Which of the following is NOT true about news releases?

A) Studies have shown that 50-80% of all news stories rely on information from news releases.
B) They're written to look like they originated from a news medium, not a PR person.
C) They're meant to be ready-to-use so they can be inserted in a publication, posting, or broadcast.
D) Whomever submits the release pays a flat rate for each release given to a news medium.


Answer: D

Communication & Mass Media

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