What are the requirements for deciding on a positioning strategy?
What will be an ideal response?
Positioning requires that marketers define and communicate similarities and differences between their brand and its competitors. Specifically, deciding on a positioning requires: (1 ) determining a frame of reference by identifying the target market and relevant competition, (2 ) identifying the optimal points-of-parity and points-of-difference brand associations given that frame of reference, and (3 ) creating a brand mantra to summarize the positioning and essence of the brand.
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What is the financing period? Is a longer or shorter financing period most desirable?
End your e-mail message with a footer block that includes your name and contact information. _________________________
Answer the following statement true (T) or false (F)
Use the information from Table 13.2. What are the x and y coordinates for the center of gravity?
A) x > 6, y > 7 B) x > 6, y < 7 C) x < 6, y > 7 D) x < 6, y < 7
The first retailers to really show the importance of the mass-merchandising concept were the operators of
A. general stores. B. supermarkets. C. limited-line stores. D. single-line stores. E. department stores.