When the U.S. Treasury moves deposits from commercial banks to its account at the Fed, leading to an increase in ______________________________
Fill in the blank(s) with the appropriate word(s).
Ans: Treasury deposits at the Fed
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If a researcher asks a consumer why s/he wants to buy a Nokia cell phone, and learns, "They look well built" (attribute); then asks "Why is it important that the phone be well built?"
and learns "It suggests Nokia is reliable" (a functional benefit); then asks "Why is reliability important?" and learns "Because my colleagues or family can be sure to reach me" (an emotional benefit), the researcher is using a technique called ________. A) brand personification B) projective technique C) visualization D) laddering E) Zaltman Metaphor Elicitation Technique
One of the main implications of the Contingency Approach to leadership is to:
a. develop ways to test and select good leaders. b. understand the link between traits and behaviors with situations. c. understand the substitutes for leadership. d. develop methods to train people to be good leaders.
Firms can use ________ to bring customers together to share experiences around the products.
A. surveys B. social media C. consumer outlets D. public relations E. brand associations
Which of the following happens when the default correlation of the companies underlying a CDO increases?
A. The value of the senior tranche and the equity tranche to the protection buyer both increase B. The value of the senior tranche and the equity tranche to the protection buyer both decrease C. The value of the senior tranche to the protection buyer decreases and the value of the equity tranche to the protection buyer increases D. The value of the senior tranche to the protection buyer increases and the value of the equity tranche to the protection buyer decreases