Early mass communication scholars wrongly assumed that

A) people are active, not passive media users.
B) people absorb messages like sponges.
C) audiences are intelligent.
D) people review media content critically.


Answer: B

Communication & Mass Media

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Select the best answer for the duties of a social media coordinator.

a. writes social media messages b. leads writers and producers who develop messages c. places social media messages in channels d. works with the client to get messages approved

Communication & Mass Media

New technologies create new legal questions. Betamax, for instance, raised the issue of consumers' legal right to duplicate __________-protected television programs

Fill in the blank with correct word

Communication & Mass Media

Describe note-taking procedures researchers can employ when the interaction environment they are observing makes it difficult to generate notes on the spot.

What will be an ideal response?

Communication & Mass Media

At an orientation session, two colleagues found themselves about 6 feet apart. From this distance they could get to know one another and carry on a conversation and could take meaning from a variety of nonverbal channels rather than relying on facial displays. Which of Hall's distances are these colleagues utilizing?

a. intimate
b. close friend
c. casual-personal
d. socio-consultive
e. public

Communication & Mass Media