Based on 2010 data, the most money was spent placing ads in what medium?

A) Internet
B) television
C) radio
D) magazines


Answer: B

Communication & Mass Media

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_________ is one of the advantages of using a public relations firm where the firm can analyze a client's needs or problems from a new perspective

a) Objectivity b) Credibility c) Reliability d) Flexibility

Communication & Mass Media

CMC is another term for

a. computer mediated communication. b. contextual metacommunication. c. corporate multi-national communication. d. communication media context. e. None of the above

Communication & Mass Media

The extent to which you know yourself accurately is referred to as ___________

a. the self b. self-concept c. self-awareness d. self-esteem

Communication & Mass Media

You should develop consistency in your visual slides

Indicate whether the statement is true or false

Communication & Mass Media