In a short essay, list and discuss the three types of scanner data
What will be an ideal response?
a. Volume-tracking data are data routinely collected by supermarkets and other outlets with electronic checkout counters. When the consumer purchases are scanned, the data are automatically entered into a computer. These data provide information on purchases by brand, size, price, and flavor or formulation, based on sales data collected from the checkout scanner tapes. However, this information cannot be linked to background characteristics of consumers since their identities are not recorded when their purchases are scanned.
b. Scanner panels provide each household member an ID card that can be read by the electronic scanner at the cash register. The scanner panel members simply present the ID card at the checkout counter each time they shop. In this way, consumer identity is linked to products purchased as well as the time and day of the shopping trip, and the firm can build a shopping record for that individual.
c. Scanner panels with cable TV combines panels with new technologies growing out of the cable TV industry. Households on these panels subscribe to one of the cable TV systems in their market. By means of a cable TV "split," the researcher targets various commercials into the homes of the panel members. These panels allow researchers to conduct fairly controlled experiments in a relatively natural environment.
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Which of the following is usually not part of an ERP's core applications?
a. OLTP applications b. sales and distribution applications c. business planning applications d. OLAP applications
What is the name of the data analysis software that comes with your book?
A) SPSS B) SAS C) Mini-Tab D) XL Data Analyst E) SYSSTAT
All of the following are correct regarding Treasury Bills EXCEPT:
a. Once Treasury bills are bought by a company, they cannot be sold. b. Treasury bills are sold each week by the Treasury to the highest bidder. c. They are often called T-bills. d. They are considered virtually risk free. e. They are issued only in minimum amounts of $10,000 or more.
Davis Co and Ruby Creations enter an oral contract providing that Ruby will deliver three dozen dresses to Davis at $20 per dress. The next day, Davis sent Ruby a letter signed by Davis's purchasing agent confirming the quantity and item, but not mentioning the price. Which of the following is true?
a. Davis Co. is not bound by the terms of the letter unless Ruby responds in writing to verify the agreement. b. Ruby Creations and Davis Co. were bound in an enforceable contract at the time they entered the oral agreement. c. Davis is bound by the contract when its authorized agent sends the letter, but Ruby Creations is bound by the oral contract ten days after receiving the letter, unless it objects in writing within that time. d. The parties cannot be bound by the contract because the price term was missing from the written confirmation.