Explain how the bargaining power of buyers can drive down profits for a particular product. What measures
can be taken by an organization to counter this?
What will be an ideal response?
Powerful buyers (such as organizations that purchase much of the industry's capacity) can drive down profits by
demanding lower prices on products and services, especially those that buyers see as undifferentiated, commodity
items. Industry firms can counter the bargaining power of buyers through various means such as showing that the
product or service is essential to successful operation.
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List the ways in which a sender can cultivate a "you attitude" in his or her message.
What will be an ideal response?
A high merit rating for state unemployment taxes means that an employer has high employee turnover or seasonal hiring.
Answer the following statement true (T) or false (F)
________ segmentation focuses on why people buy what they buy.
A. Occasion B. Benefits sought C. Usage rate D. Demographic E. Social class
Consumers described as laggards tend to rely on group norms when deciding to adopt an innovation.
Answer the following statement true (T) or false (F)