The perception the audience forms of you as you present your speech is called _____ credibility

a. initial
b. charisma
c. derived
d. terminal


c

Communication & Mass Media

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Audience influence occurs on a persuasion continuum, and it takes a significant amount of movement in the direction intended by the speaker for persuasion to be considered successful

Indicate whether the statement is true or false

Communication & Mass Media

Reasoned persuasion refers to speakers that persistently interrupt and always insist on the last word

Indicate whether the statement is true or false

Communication & Mass Media

Lucy works in an organization were most of the individuals who are employed belong to the dominant group. Lucy is in a:

a. plural organization b. multicultural organization c. monolithic organization d. heterogeneous organizati

Communication & Mass Media

Which of the following statements is true of a speech community?

a. It comprises less than 10,000 speakers. b. It is a small group that speaks a common dialect. c. It comprises people within a single neighborhood. d. It is also known as a melting pot for language.

Communication & Mass Media