The ultimate purpose of using social media for the entertainment industry is to ______.

A. generate buzz and motivate others to take action
B. sell tickets
C. increase follower base
D. promote celebrities to gain influence online


A. generate buzz and motivate others to take action

Communication & Mass Media

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Eileen wants to break up with Kobi, but doesn't have the heart to tell him, so she starts constantly criticizing him. Eileen secretly hopes that Kobi will take the hint and ask to end their relationship. Eileen's approach is an example of the indirect strategy of __________.

A. cost escalation B. withdrawal C. pseudo-de-escalation D. negative identity management

Communication & Mass Media

People in a ________ culture are expected to quickly get to the point and say what they mean.

A. high need for certainty B. low-context C. high-power-distance D. long-term orientation

Communication & Mass Media

Glenn, a behavioral scientist, is working upon the _

A) exploration of meaning B) explanation of universal laws of human behavior C) interpretation of an individual text in a specific context D) maintenance of status quo

Communication & Mass Media

One of the qualities of credibility is competency, which is an individual’s honesty and basic nature and moral qualities

Indicate whether the statement is true or false.

Communication & Mass Media