Path-goal leadership theory does not include
a. Directive leadership
b. Achievement-oriented leadership
c. Empowerment leadership
d. Participative leadership
c. Empowerment leadership
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Online focus groups take less time to set up and complete (turnaround time) than traditional focus groups
Indicate whether the statement is true or false
How did September 11, 2001, change the communications approach of the Bush Administration?
What will be an ideal response?
The central selling point in a persuasive message
a. appears only once in the message and should, therefore, be carefully placed for best effect. b. is usually price. c. can be thought of as the message's theme and appears throughout the message as a common thread. d. appears only in the attention and action stages.
Being world class requires
A. having the highest standards in the country. B. applying the best, most up-to-date knowledge. C. improving most of the time. D. ignoring the competition. E. accepting that being the best is an unrealistic goal.