Define and describe channel length and breadth
What will be an ideal response?
• Breadth — the number of service outlets, e.g. one university campus or several branches
• Target audience members determine breadth – make no effort for mass distributed convenience goods or simple social behavior messages; some effort for shopping goods and a strong effort for specialty goods
• Length — The number of levels, the broader the distribution, the longer the channel
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Answer the following statements true (T) or false (F)
1. The terms unit contribution and contribution margin are used interchangeably. 2. Contribution margin ratio is the ratio of contribution margin to net income. 3. Because contribution margin is based on sales price and variable costs, the contribution margin ratio can be calculated using either the total amounts or the unit amounts. 4. A contribution margin income statement classifies costs by function; that is, costs are classified as either product costs or period costs. 5. Contribution margin is the amount that contributes to covering the fixed costs and then to providing operating income.
How has human communication become dependent on computers?
What will be an ideal response?
Which of the following statements is False?
a. Tactical planning is done on a long term basis, usually involving 5-10 years. b. Strategic planning is done on a short term basis, usually involving 1-18 months. c. Strategic planning involves internal factors but does not include external factors. d. All of the above statements are False
The moral principles and values that govern the actions and decisions of an individual or group are referred to as
A. religion. B. ethics. C. societal philosophy. D. social norms. E. cultural values.