Why is it that many cases of infant mortality of products are not due to product failure?
What will be an ideal response?
In many cases the failure is not of the product, but of its improper use. Thus, there is a need for good after-sales service that might include installation and training, as well as good instructions for use.
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Effective internal control requires a department to purchase supplies on its own
Indicate whether the statement is true or false
Business demand ultimately derives from the demand for consumer goods
Indicate whether the statement is true or false
The text states, "Viewing customers with a lifetime value perspective rather than on a transaction-by-transaction basis is key to modern customer retention programs." Create an example demonstrating a lifetime value perspective. Why is customer retention almost always a profitable marketing strategy?
What will be an ideal response?
What criteria may be employed to determine the viable position for a brand in the market?
What will be an ideal response?