A computer falls into the ________ category of service mix
A) pure tangible good
B) tangible good with accompanying services
C) hybrid
D) major service with accompanying minor goods
E) pure service
B
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Harry enjoys spending time with customers, often makes spontaneous sales calls, and has a tendency to postpone writing reports. His desk is full of pictures of his many children and grandchildren. What personality type is Harry?
A. Intuitor B. Feeler C. Engineer D. Thinker E. Senser
Companies bringing out a new product can choose between three broad strategies: a skimming price, penetration pricing, and trial pricing. Distinguish among the three
What will be an ideal response?
Which of the following is true of the African-American population in the United States?
A) Its disposable income has decreased considerably in recent years. B) Its socioeconomic status has increased primarily because of large increases in women's incomes. C) Nearly one-third of the growth in their population comes from foreign-born people. D) Median family income is approaching that of white families in the same age group.
Which of the following is true about fixtures?
A) They are categorized as real property. B) They are easily portable. C) They are typically removed prior to a sale. D) They can only have one owner at a time.