The major difference between consumerism and social responsibility is that consumerism is _____
a. based on legal issues, whereas social responsibility is based on moral issues
b. based on moral issues, whereas social responsibility is based on legal issues
c. concerned with an obligation to all parties, whereas social responsibility reflects an obligation to final consumers
d. concerned with an obligation only to consumers, whereas social responsibility reflects an obligation to all parties
d
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Which verbal support attempts to show similarities between objects, ideas, and concepts?
A) comparisons B) stories C) examples D) explanations
The use of body movement to convey meaning is
a. Proxemic communication. b. Kinetic communication. c. Chronemic communication. d. Paralinguistic communication.
The ________ Web site provides a single point of entry through which commercial vendors and government buyers can post, search, monitor, and retrieve opportunities solicited by the entire federal contracting community
A) U.S. Small Business Administration B) Center for Regulatory Effectiveness C) Federal Business Opportunities D) Federal Civil Defense Authority E) U.S. Commerce Department
Clustering techniques
A. try to find similar patterns within sets of data. B. help sellers fine-tune the marketing effort with information from a detailed customer database. C. group customers into heterogeneous segments. D. establish how customers think about proposed or present brands in a market. E. use intuition and judgment to do what was previously done by computers.