"The highest achieving student realizes" is an example of which kind of motivational appeal?
a. success/display
b. acquisition/saving
c. adventure/change
d. companionship/affiliation
a. success/display
Communication & Mass Media
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A denial argument suggests the advocate's argument is weak because it misanalyzes
the situation and the opponent will provide the proper analysis. Indicate whether the statement is true or false
Communication & Mass Media
The "Griffith of Europe" was the German director
a. Ernst Lubitsch b. Fritz Lang c. Emil Jennings d. Walter Ruttman
Communication & Mass Media
The first major treatise on the art of rhetoric that still exists was written by
A) Isocrates B) Aristotle C) Gorgias D) Portagoras
Communication & Mass Media
Uses and Gratifications Theory counters the limited effects paradigm.
Answer the following statement true (T) or false (F)
Communication & Mass Media