How would you apply what you have learned in order to develop a news release?

a) By including a video of the news story
b) By following a consistent style across work
c) By exaggerating on the small story
d) By writing using all the tips and hints


ANS: a

Communication & Mass Media

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For more than 20 years, research has shown that “strong majorities” of Americans ______ medical aid in dying.

A. support B. don’t support C. are neutral about D. don’t know about

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John Dewey?s Reflective Thinking Pattern includes a step which is the equivalent of

brainstorming. Indicate whether the statement is true or false

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When speaking persuasively, the effective speaker:

A. does not support the claims with evidence B. does not define the problem and/or the solution C. uses credible evidence and sound reasoning D. does not include a call to action

Communication & Mass Media

Management was undecided on which media to use—mass media or social media—to publicize the company's new product and finally decide to go with social media

They want customers to be able to access product information at any time and from any place. Which type of interactivity should management follow? a) "Pull" concept b) "Push" concept c) "Team" concept d) "Facilitate" concept

Communication & Mass Media