Briefly explain why such promotional activities as advertising, personal selling and trade promotions do not qualify as MPR
What will be an ideal response?
The promotion category of the marketing mix comprises several non-MPR activities. Advertising, personal selling and trade promotions generally are not considered part of MPR because marketers pay to use these techniques, and most likely voluntary intermediaries are not involved in spreading a firm's messages.
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________are when a salesperson offers products or services to groups of people through home or office gatherings and demonstrations.
A. Nonrepetitive person-to-person selling B. Telemarketing C. Home shopping D. Repetitive person-to-person selling E. Party plans
In which stage of the four-component model, does one determine the course of action to take?
A. Moral judgment B. Moral character C. Moral sensitivity D. Moral motivation
If a trademark is registered with the Trademark Office, a dispute may be tried in federal court
a. True b. False Indicate whether the statement is true or false
Service design must be addressed from two perspectives—the service delivery system and the service encounter
Indicate whether the statement is true or false