Which one of the following would represent an instance of when to use paid media as a tactical approach?

a. when a message is complex and has many details
b. when a message needs to reach a very large audience
c. when a message must reach a particular audience at a particular time
d. when a message is perceived differently by different publics


c. when a message must reach a particular audience at a particular time

Communication & Mass Media

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Francis Ford Coppola believed in the 1970s that exercising caution is the key to making good art and good show business

Indicate whether this statement is true or false.

Communication & Mass Media

During the implementation stage, it is critical to track campaign responses and measure results

Indicate whether the statement is true or false

Communication & Mass Media

If ethical considerations were not so important in organizations, communication specialists could improve overall organizational effectiveness

Indicate whether this statement is true or false.

Communication & Mass Media

Highly structured situations such as the police department or the fire service often call for the ________ style of leadership, while unstructured situations such as a group of five management trainees and a middle manager calls for the ____________style of leadership

A. telling, selling B. taskmaster, delegating C. delegating, selling D. telling, telling, E. autocratic, democratic

Communication & Mass Media