Which one of the following would represent an instance of when to use paid media as a tactical approach?
a. when a message is complex and has many details
b. when a message needs to reach a very large audience
c. when a message must reach a particular audience at a particular time
d. when a message is perceived differently by different publics
c. when a message must reach a particular audience at a particular time
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Francis Ford Coppola believed in the 1970s that exercising caution is the key to making good art and good show business
Indicate whether this statement is true or false.
During the implementation stage, it is critical to track campaign responses and measure results
Indicate whether the statement is true or false
If ethical considerations were not so important in organizations, communication specialists could improve overall organizational effectiveness
Indicate whether this statement is true or false.
Highly structured situations such as the police department or the fire service often call for the ________ style of leadership, while unstructured situations such as a group of five management trainees and a middle manager calls for the ____________style of leadership
A. telling, selling B. taskmaster, delegating C. delegating, selling D. telling, telling, E. autocratic, democratic