Chattanooga Bottling Company is licensed to bottle Coca-Cola. The Chattanooga Bottling Company is an example of a:

A. product and trade name franchisee
B. redistributer franchisor
C. business format franchisee
D. licensed franchisor
E. relationship franchisee


Answer: A

Business

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A. Leniency B. Proximity C. Halo D. Central tendency

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The place section in a marketing plan covers tactics to distribute the organization's products or

services to the customer. Indicate whether the statement is true or false

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