Which of the following is the best example of a good advertising campaign objective?
A. Sales will increase as a result of this advertising campaign.
B. This campaign will result in a 5 percent increase in market share.
C. Within two months, this campaign will increase sales.
D. This campaign will result in a 10 percent increase in sales by next February.
E. More customers will know about our company as a result of this campaign.
Answer: D
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