Discuss three ways by which religion can be seen as a form of consumption. What are the implications of seeing religion through a consumption lens?
What will be an ideal response?
Answers will vary but could include a discussion of the idea that religious institutions are seeking to serve a market and that there are many choices, so they enter competitive relationships with other religious organizations to expand market share and attract more consumers or people. Religious consumers have different tastes, and like other consumer tastes, they are tied to and influenced by class, race, gender, education, region, and similar factors. People also "purchase" for different reasons. Religious leaders may need to respond to "market demand." Religious holidays have also been commercialized. Megachurches can be considered as a response to a market, which offer consumer-friendly choices by adding multimedia, fitness classes, rock music, and other fun and social activities to make religion fit in with contemporary leisure activities.
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Fill in the blank(s) with the appropriate word(s).
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What will be an ideal response?
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What will be an ideal response?