According to the Ethical Norms and Values for Marketers from the American Marketing Association, which of the following ethical values requires marketers to try to balance justly the needs of a buyer with the interests of a seller?
A. Fairness
B. Honesty
C. Respect
D. Openness
E. Responsibility
Answer: A
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A. economical B. collaborative C. formal D. efficient E. effective
Which of the following is not an operating activity?
a. Cash collections from credit customers. b. Cash payments for operating expenses. c. Cash receipts for interest earned. d. Cash payments for dividends to stockholders.
Patents are government grants that give the owner
A. the exclusive right to use the fundamental ideas on which the invention is based. B. the rights to sell the invention, but only beyond the patent-granter's borders. C. exclusive rights to use, sell, manufacture, or exploit the invention or process. D. rights to the invention but does not prevent others from copying the invention.
The action research model is more ______ rather than linear.
a. interactive b. structured c. sequential d. undeviating