Payments offered by manufacturers to retailers for merchandising products or running special in-store programs are called
A. promotional allowances.
B. advertising subsidies.
C. slotting allowances.
D. off-invoice allowances.
E. push monies.
Answer: A
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When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process
was to ________. A) develop the research plan B) define the problem and research objectives C) collect the information D) analyze the information E) make the decision
Which of the following is a feature of the decline stage in a product or service's life cycle?
A) lower costs per unit as compared to maturity stage B) increase in number of distribution channels C) use of survival pricing strategies if sales decline D) high susceptibility to changes in market environment
Because the Consumer Product Safety Commission has no power to force a product off the market, safety is not a very important consideration in product design.
Answer the following statement true (T) or false (F)
_____ are safe and highly liquid assets that many firms list with their cash holdings on their balance sheet.
A. Trade credits B. Marketable derivatives C. Cash equivalents D. Cash certificates