A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the buying objective is to find a good solution, the buy class situation is most likely a
A. straight rebuy.
B. conditional rebuy.
C. modified buy.
D. standard buy.
E. new buy.
Answer: E
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Answer the following statements true (T) or false (F)
1. Sometimes it is okay to send a joke through company-wide e-mail as long as it is not offensive. 2. The way you communicate when using technology influences the impressions other people have of you. 3. Communication and technology help you establish contact and maintain professional networks and relationships with coworkers, leaders, and clients. 4. Communication and technology lead to a number of obstacles that can hinder professional excellence.
Burger Bistro recently experienced a decline in hamburger sales after salmonella was discovered during a health inspection at one of the restaurants. The marketing manager was interested in how other restaurants had dealt with similar situations. Which of the following types of data would be the most appropriate way to find answers related to this marketing problem?
A. subjective B. experimental C. secondary D. primary E. quantitative
Your interesting comments have ____ my interest
A) piqued B) peeked C) peaked
Identify the correct statement regarding unstructured interviews.
A. They are more likely to be free of bias and stereotypes than structured interviews. B. They explore what candidates have actually done in the past. C. They provide basic information that helps prospective employers make a first cut through candidates. D. They focus on hypothetical situations. E. They ask different interviewees different questions.