Which of the following does NOT identify one of the target marketing approaches for developing market-oriented strategies in a broad product-market?
A. exclusive
B. multiple
C. combined
D. single
Answer: A
Business
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Which three supplier types should be examined in an environmental forecast?
a. land, labor, and capital b. resources, labor, and capital c. raw materials, finances, and entrepreneurship d. equity, assets, and perishables
Business
Sales to fixed assets will have the least meaning if assets are relatively new
Indicate whether the statement is true or false
Business
Commercialization comes in the middle of the new-product development process
Indicate whether the statement is true or false
Business
Because impulse sales are so important to retailers, there is a need to _____
a. control expenses b. analyze consumer demographics c. study store image d. utilize point-of-purchase materials
Business