A strong brand will create an emotional connection between the business and consumers
Indicate whether the statement is true or false
TRUE
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When a country's currency fluctuates drastically, a company with productive capacity in other locations can maintain its competitive advantage by shifting production
Indicate whether the statement is true or false
When the ________ is put to work in a market place, it is known as product positioning
A) value proposition B) brand equity C) marketing strategy D) perceived difference
Anthony, who owns a broom and mop factory in New Mexico, has decided to use global outsourcing, and he is considering utilizing maquiladoras. Describe global outsourcing and maquiladoras, as well as their benefits and drawbacks for Anthony's company.
What will be an ideal response?
Which one of the following is the authoritative body having the primary responsibility for developing accounting principles in the United States?
A) FASB B) IRS C) SEC D) AICPA