The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs is referred to as ________ ________.
Fill in the blank(s) with the appropriate word(s).
consumer behavior
Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs.
You might also like to view...
Displaying a willingness to rely or depend on another person is known as which of the following?
A. interpersonal relationship B. trust C. compassion D. honesty
Explain the role of the Landrum-Griffin Act of 1959 and discuss the rationale for this legislation.
What will be an ideal response?
When it comes to measuring brand equity, which type of research is particularly helpful in identifying the sources of brand equity and its role in consumer decisions?
A. brand recognition research B. brand recall surveys C. qualitative research D. product development research E. quantitative research
If shareholders agree in writing to vote in a specified manner for election or removal of directors, this is known as:
a. a proxy. b. cumulative voting. c. a voting trust. d. a shareholder voting agreement.