In the early fall, TV weather persons will often spend some time during one of their segments explaining the criteria by which an Atlantic or Gulf of Mexico storm might be judged a hurricane
This information would most likely be presented as a(n)
a. explanation.
b. demonstration.
c. oral report.
d. lecture.
a. explanation.
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The Lazarsfeld studies in the 1940s found that most voters
A) value friends and acquaintances' opinions more than editorial endorsements. B) actively seek out media information in weighing choices of candidates. C) value media more than friends for advice. D) check their choices against media recommendations.
In the team's latest project, Sam emerged as the leader in conducting research, Katie led the
team meetings, and Harold spearheaded the oral presentation. The team is engaging in the __________ approach to leadership. a. democratic b. authoritarian c. trait d. situational e. functional
The crucial test of the new mass-media power, particularly as it applied to Pulitzer and Hearst, came when their struggle coincided with
a) the assassination of President William McKinley; b) the Spanish-American War; c) Woodrow Wilson’s election as president; d) the growing power of The New York Times; e) all of the above
Revenues for American PR firms constitute about half of the world's total.
Answer the following statement true (T) or false (F)