Which of the following is an advantage of primary data?
a. It incurs less cost than secondary data to collect relevant information.
b. It answers specific research questions that secondary data cannot answer.
c. It consists of data that is easily available to any interested party.
d. It helps avoid interviewer biases in the process of collecting necessary data.
ANSWER: b
The main advantage of primary data is that they can answer specific research questions that secondary data cannot answer. Primary data are current, and researchers know the source.
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