Define brand equity
What will be an ideal response?
Brand equity is the added value endowed to products and services. This value may be reflected in
how consumers think, feel, and act with respect to the brand, as well as the prices, market share, and profitability that the brand commands for the firm.
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Syndicated sources can be classified based on units of measurement, such as ________ and ________
A) observations; insights B) surveys; interviews C) qualitative; quantitative D) secondary; primary E) households/consumer; institutions
Which of the following is the correct formula for measuring an efficiency variance?
A) Efficiency Variance = (Actual Quantity + Standard Quantity) - Standard Cost B) Efficiency Variance = (Actual Quantity × Standard Quantity) / Standard Cost C) Efficiency Variance = (Actual Quantity / Standard Quantity) × Standard Cost D) Efficiency Variance = (Actual Quantity - Standard Quantity) × Standard Cost
U.S. GAAP specifies criteria for a capital lease. Which of the following is not one of the criteria?
a. The lease transfers ownership of the leased asset to the lessee at the end of the lease term. b. Transfer of ownership at the end of the lease term seems likely because the lessee has a bargain purchase option. c. The lease extends for at least 75% of the asset's expected useful life. d. The present value of the contractual minimum lease payments equals or exceeds 75% of the fair value of the asset at the time the lessee signs the lease using a discount rate appropriate for the creditworthiness of the lessee. e. The present value of the contractual minimum lease payments equals or exceeds 90% of the fair value of the asset at the time the lessee signs the lease using a discount rate appropriate for the creditworthiness of the lessee.
A drilling machine has a mean time between failures of 368 hours and mean time to repair of 9 hours. In this case, the availability is ______.
a. 97.6% b. 89.7% c. 78.9% d. 93.8%